By: Venita Aspen
How did you come up with the idea?
We’re a brother duo, and we knew our social mission from the jump. Our parents were both teachers and it was a given that we would focus on education. The concept came from the desire to want to do something. We believe that one does not have to choose between doing well and doing good. We don’t have a background in fashion but were inspired by game changing moments while learning about social entrepreneurship.
How do you choose each Pocket Artist?
Virtue cycles start and end with a Giving Trip and we collect drawings. We come back with 800 or more drawings, and start looking at each and every one. We find the drawings that will do the best as PocketArt and then go to work, but one rule protects the drawing- we don’t add or take anything away from the drawing.